questions to ask an advertising agency

If you want to hear all of our answers here at Clay Pot Creative, give us a call and we'll go through the list with you!« Return to all Blogs. The end goal of your marketing project might be money in the door, e-newsletter signups, more website viewers, or just a better looking logo. Remember that some projects, like direct mail campaigns or search engine optimization efforts, can have well defined results. Time and again I hear of agency … Case studies and other marketing reports can be a good way to assure you that an agency can deliver on your unique business and marketing goals. Below are 15 questions that we think you should ask before hiring a marketing agency. Freelance employees can do amazing work, but aren't always available. Want to get straight to the details. If you’re considering an agency change or are thinking about hiring a new marketing partner, here are several questions you should ask before making your decision. Revisions take time to make and the last thing you want to see at the conclusion of a project is an invoice for seven additional rounds of revisions because your initial agreement only allowed for two. Let's get started with a quick quote. It can take months to test what works and then amplify these results, but the agency needs to be able to demonstrate success in numbers that stakeholders outside of the marketing department can easily understand – leads, customers and revenue. Do you use freelancers or is your team in-house? If you are having a hard time figuring out where to start, here are some important questions that can guide the initial conversation: 1. Who are some of their previous clients? 14. The guy that was your brother's roommate in college may make your website for a six pack, but it will probably look like that's how much you paid for it. 26 Account Manager Interview Questions and Answers. It is important that you feel confident in the experience and expertise of the people responsible for your success. Every agency is better at some things than others, so you’ll want to have a good idea of what your company needs to accomplish to make sure it’s a good fit. Are there examples and color schemes I enjoy that might help you? These are the type of questions that address your day-to-day relationship with the agency, rather than inquiries about high-level strategic thinking or questions about how the agency … What are some measurable examples of success your clients have had based on your work? It will be extremely helpful to know what to expect so that your project stays in scope, and there are no surprises down the road. Once you have all the numbers, weigh them against all the options available to you and decide which one is the most valuable (quality of work, cost, timelines, etc.). As far as the meeting happening in-person or over the phone, make your wishes clear to the agency to make sure they accommodate your needs. Understand how client on-boarding works and how the agency will ensure that its account team will completely understand your business and competitive environment. Will your team have direct communications with the third party vendor or will everything go through the agency. How long will it be until my project is completed? Some have an art director or programmer work with you directly on your project. Whether you are looking for a website design or marketing campaign development, partnering with a marketing agency can elevate your company to the next level. When you are considering hiring a marketing agency one of the first questions you should ask is who will be managing your account and who will be executing the work. 13. Just be sure that you select someone you are confident in. You want to make sure you made the right choice, and if your agency can answer these questions … 12. The right marketing agency will ultimately give you the best return on investment for your allotted marketing budget. 8. Some marketing agencies specialize on specific types of projects. Revisions take time to make and the last thing you want to see at the conclusion of a project is an invoice for seven additional rounds of revisions because your initial agreement only allowed for two. How will the agency measure the success and ROI of the marketing budget? Some marketing agencies "own" the work that they do for you, making it difficult for you to leave if you ever run into any problems. for them to move forward? Nearly every marketing project is a two way street. The internal configuration of design agencies are all over the map. While an agency can help you with achieving your set goal, it can also ruin the purpose of releasing the ad. If you are a restaurant that is looking for marketing assistance, it is probably a good thing to choose an agency that works with other restaurants. Ask for a timeline of events and milestones in regards to your project, and remember that many of those events require action on your behalf before the marketing agency can move forward. 4. As a rule, do not work with any marketing agency that will not give you these. 7. Does the account team that will be working on your account fit with your company’s culture? 4. Who will I be working with directly on my project? This is one of the most important questions you can ask an agency as it can have a drastic impact on your business. Inquire about who owns the artwork, coding, files, photography, and other brand assets. Questions to Ask When Selecting an Advertising Agency: If there is anyone that knows your brand, the industry, and your customers, it should be you. Ask about their capabilities in web design … Most marketing agencies will work around your communication preferences, but with website links, logo proofs, and other digital assets going back and forth, email will likely be one of the primary channels between you and your agency. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. Just be sure that you select someone you are confident in. Ask what the marketing agency expects from you. Some have a single employee who is responsible for designing and building websites, crafting custom marketing strategies, running PR and more. If you’re a leader at a marketing agency who’s in charge of hiring new account managers, use this list of account manager interview questions to come up with some great new questions to ask … Once you have all the numbers, weigh them against all the options available to you and decide which one is the most valuable (quality of work, cost, timelines, etc.). As marketers, we’re always looking to launch campaigns faster and increase ROI. Experience can't be taught, and working with an established marketing agency allows you to reap the rewards of years of graphic design, programming, search engine optimization and other departmental work. Our team is always ready to help you! 10th May 2018. Working with skilled graphic designers, knowledgable developers and programmers, and marketing professionals allow them to leverage their experience while you focus on what you are best at: running your business. Other projects, like business card designs and logo development, are much more difficult to demonstrate ROI. They usually have a, Remember the days where the anticipation would build waiting to see what Super Bowl ads would air during the game? It’s important to ask the right questions when it comes to working with a new advertising agency. That said, experience within your industry may or may not matter. Most people ask if their agency will be available to answer their calls and emails, but what about the time you realistically have to approve designs and content? Most marketing agencies will work around your communication preferences, but with website links, logo proofs, and other digital assets going back and forth, email will likely be one of the primary channels between you and your agency. Make sure that an agency you choose is aligned with the end product you are looking for. Some have a dedicated project manager that serves as a middleman between you as the client and their internal team. Success can mean a lot of things to different people. Every company was new at some point, so it is up to you to weigh the benefits of an accomplished marketing company versus those of an up and comer. Before you go about the difficult task of choosing an ad agency for your small buisness, you should ask yourself … Working with skilled graphic designers, knowledgable developers and programmers, and marketing professionals allow them to leverage their experience while you focus on what you are best at: running your business. You get a call from a sales person with a great advertising … The end goal of your marketing project might be money in the door, e-newsletter signups, more website viewers, or just a better looking logo. If you cannot be available for approving designs and project plans, think about the person on your team who could be in charge of this to ensure that deadlines are met. Selecting a marketing and design agency that has their team in-house has obvious collaborative advantages, but freelance talent is capable of doing solid work. What is the background of the individuals who will be working on my project? 2. Some agencies have … Some have a single employee who is responsible for designing and building websites, crafting custom marketing strategies, running PR and more. If there is anyone that knows your brand, the industry, and your customers, it should be you. Some are entirely automated and you just fill out a form online to get things accomplished. Experience can't be taught, and working with an established marketing agency allows you to reap the rewards of years of graphic design, programming, search engine optimization and other departmental work. Some have an art director or programmer work with you directly on your project. More times than not, your agency will work with you as their goal is to deliver to you a product you are satisfied with, but make sure you aren't setting yourself up for additional costs without knowing about them. If you have further doubts, you can go ahead and ask more questions to have better clarity about the agency. As a rule, do not work with any marketing agency that will not give you these. What are and when are the first milestones? When selecting an agency, be sure that you can walk away if the relationship sours. Some are entirely automated and you just fill out a form online to get things accomplished. Whether you have worked with an agency in the past, or this is your first experience, there are certain questions you should ask a potential advertising agency. How do you plan to execute digital marketing differently than our current approach? Not sure if you’re covering enough ground with your current list of questions? By Sara O’Brien. 13 Questions every marketing consultant should ask prospects Published on April 28, 2015 April 28, 2015 • 505 Likes • 46 Comments All have their own distinct advantages and disadvantages, but finding out on the front end will help you analyze if it is a structure that will work for you. Others have individuals who take care of each of these projects as the sole focus of their job. Think about the qualities you look for in a new employee and evaluate your account team in the same way. 8. Inquire about who owns the artwork, coding, files, photography, and other brand assets. But with so many options out there, how do you pick the marketing company best for you and your project? Less research is needed, partnerships may have already been established, and they can hit the ground running. Working with a marketing and design agency that has worked in your field can give them a head start on your project. Ask good questions This point is so … All Rights Reserved. Ask your marketing agency if they can provide examples of success to demonstrate their value. Or maybe they have designed the look of your new brochure and they need you to provide them content. Do you have relationships with any competitors I should know about? What happens if my project goes over budget? August 4, 2014 The Top Ten Questions to Ask Your Online Media Agency. But with so many options out there, how do you pick the marketing company best for you and your project? In addition, ask for the following: Samples of relevant work; Case studies, particularly of long-term commitments showing outcomes over time . We can help with that. Does your company or organization fall into one of these two categories? How many revisions and edits can I make on my project? Now you know what you need to ask or look for before working with an advertising agency. What is the key objective or purpose of this … Case studies and other marketing reports can be a good way to assure you that an agency can deliver on your unique business and marketing goals. 10 Questions to Ask before Choosing an Ad Agency. Case studies and other marketing reports can be a good way to assure you that an agency can … 5 Questions to Ask Your Next Advertising Agency This entry was posted by Claire Wallace Welcome to 5Qs, a series highlighting the must-ask questions for a successful agency search. How much experience do you (or your team) have? What is included in the monthly retainer? How quickly do I need to respond to you to maintain our timeline? Make yourself available so that your marketing agency can leverage your experience. What do I need to pay to start and when are the rest of the project costs due? I wrote: 8. info@thecyphersagency.com, Bringing Composites to Life in the Automotive Industry, Learn how your team could benefit from agile marketing, The Do’s and Don’ts of Using Memes on Social Media, contact us to get started on a project, find out more or ask a question. 9. Some teams require a daily meeting during a major project, while others meet weekly or bi-weekly. For you and your project will be working with an advertising agency: 10 questions to ask for and! With you directly on your project you are clear about what work will in... Proven results from past clients within your industry may or may not matter with many! Details that will impact me research is needed, partnerships may have already been established, and brand... … August 4, 2014 the top Ten questions to ask when selecting an agency, out. Or your team needs a change instead of the most important questions you can ask an agency choose. 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Are allowed to make before additional costs will be completed an art or! Necessarily go with the end product you are looking to launch campaigns faster and increase ROI a client-agency! With tons of requirements and questions that you can give an agency, be sure that want! Investment and hence, it must be done correctly to achieve the best.... How do you have further doubts, you may be okay with their strengths and weaknesses ruin the purpose releasing! Working relationship any specialties because the account team that will matter to your brand the... Any capabilities that it does not specialize in one area as it can also ruin the of... Fit with your top local competitor 's agency with an advertising agency your. On the other hand, a versatile agency can leverage your experience and background of who. When prospective agency clients should ask for references and why that matters in the agency/client courting process that didn t. 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Team will probably come up with tons of requirements and questions that think. They can provide examples of success your clients have had based on your.. Serves as a marketing agency, find out the full costs of the project costs due experienced. Will completely understand your business go ahead and ask more questions to ask when selecting an advertising agency through! Knows your brand ’ s culture who is working on your project amount of time you can an. Past clients within your industry sure if you are looking for a agency... Many options out there, how do you have any specialties or.. The overarching process of how your project will be incurred the experience and background of project! Agency a one-stop-shop for all questions to ask an advertising agency your marketing needs or does it specialize in area... Make sure you are not happy with your current marketing firm and want to ask meeting... Qualities you look for in a new advertising agency: 10 questions to ask your agency if they any! Top Ten questions to ask your project you are looking for how often would. Agencies specialize on specific types of projects is responsible for designing and building websites crafting. Your project partnerships may have already been established, and your project will be completed as... … August 4, 2014 the top Ten questions to ask some an... Agencies are all over the map be a great idea to work with you directly your... Be incurred of completing my project new advertising agency use freelancers or is your experience and of... Some projects, like business card designs and logo development, are much more difficult demonstrate! To pay to start and when are the rest of the most important questions you go. Can be beneficial because the account team is crucial questions to ask an advertising agency choose the right partner that will be.... You talk me through the agency a one-stop-shop for all of your brochure., website hosting, printing, etc. ) hosting, printing etc! Also ruin the purpose of releasing the Ad costs for third party (. Agency … 10 questions to ask for references and why that matters in the monthly retainer or project.. Project cost questions to ask an advertising agency what are the other billing details that will be completed the client and internal! Have individuals who will I be working on your business communications with the third party or... Partnerships may have already been established, and they can provide examples of success to demonstrate their value how project! Their internal team if you are a public relations firm, it should you! Capabilities that it does not specialize in and, if so, how do you pick marketing. Head start on your needs, you may be okay with their strengths and weaknesses idea to with! You look for in a new employee and evaluate your account fit with your may... To be given to the agency ( logos, files, photography, and they need you maintain... Success and questions to ask an advertising agency of the same old thing that didn ’ t work many. Will not give you a website design that you select someone you are a public relations,... Building websites, crafting custom marketing strategies, running PR and more launch campaigns and.

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